Most brands use traditional advertising methods...direct sales and standard promotions. We prefer to use that budget in covering our own costs and give away some of our for products...for FREE and let our customers advertise using word-of-mouth. Obviously we cannot maintain this forever, we just want people to know us and this is the best way we found. We just ask you one thing. As we know you will really love our products, please wear them and spread the Down-to-Earth name and brand among your friends. Who knows, if they are fast, they could get a free product too!